Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
GERMANY. Munich Airport retail division Eurotrade has introduced Jägermeister Cold Brew Coffee, the latest innovation from German spirits house Jägermeister,
The brand extension is a fusion of Jägermeister’s 56 botanicals and intense cold brew coffee.
Eurotrade and Jägermeister celebrated the introduction with the high-profile activation featured below on the retailer’s Instagram feed.
You can meet the Jägermeister team at the forthcoming Virtual Travel Retail Expo (11-15 October) where the independent drinks company, one of travel retail’s most dynamic forces, is returning for the second year as an exhibitor.
