Ignacio Figueras Dubai, a luxury unisex fragrance from renowned Argentinian polo player, advocate and charity ambassador Nacho Figueras, has been listed by Emirates Airlines for the second quarter of this year.
The agreement with fragrance creator and distributor Lovely Distribution Company* is exclusive to the airline. Emirates is offering a free 10ml purse spray as a gwp with every 100ml bottle purchased to offer a point of difference over the domestic market.
The onboard retail price is US$220 (compared with a US$275 rrp without the purse spray).
The fragrance is presented in an elegant, modern, jewel-like designed bottle featuring an intricate gold-toned horseshoe cap. Earthy Oud oil, suede, sandal wood, ginger and tonka bean notes evoke both Dubai as an oasis of hospitality and the sport of polo.
Dubai is one of six scents that make up the Ignacio Figueras Collection, each inspired by his lifestyle and emotions and the colours of six international polo tournament destinations — Buenos Aires, Palm Beach, Aspen, Windsor, Jaipur and Dubai.
The Lovely Distribution Company worked with IFF master perfumer Carlos Benaim to create the collection of fragrances for Figueras, one of the world’s top 100 polo players, captain of the US Black Watch Polo Team and an internationally recognised model and businessman.
Each scent has notes and design cues that portray the stories connected to the grand Polo locations upon which they are based.
“LDC launched the Ignacio Figueras Collection in December 2019 exclusively at Bergdorf Goodman, followed by an exclusive launch with Harrods in May 2022. Since then they have expanded the collection into Neiman Marcus in the USA, and niche and exclusive perfumeries in Europe and the Middle East,” said The Lovely Distribution Company Chief Commercial Officer Jacqui Kissenpfennig.
“Targeted at the affluent consumer – polo enthusiasts with a luxury lifestyle who appreciate quality products, the Ignacio Figueras Collection has quickly established itself as a leading player in the luxury fragrance sector. The Dubai fragrance is the perfect fit for Emirates Airlines and its passenger profile and we’re delighted to have secured this listing for the brand.”
*As reported, well-known travel retail executive Stuart McGuire was appointed last year as CEO of The Lovely Distribution Company, a specialist fragrance distributor with a focus on celebrity franchises
