Ian Macleod Distillers will launch two gin products and a new travel retail-exclusive whisky at the upcoming TFWA World Exhibition in Cannes (Stand L7, Red Village).
It is introducing full-strength, Edinburgh Gin Lemon & Jasmine and Edinburgh Gin Raspberry (both 1 litre/40% ABV/RRP €32.90) and the exclusive Smokehead Rum Riot single malt whisky (70cl/43% ABV/RRP €49.00). The distiller will also be relaunching London Hill Gin at the travel retail showpiece event.
The two new gins will join Ian Macleod’s existing full-strength flavoured portfolio, which includes Edinburgh Gin Rhubarb & Ginger, launched into global travel retail (GTR) in May.
Ian Macleod Global Travel Retail Director William Ovens said: “Over the past year we have made great strides in our GTR business, developing our relationships and footprint globally. Most importantly we have invested in our brands and our people.
“We have launched several new expressions, many of which are exclusive to GTR. In addition, our team has grown, allowing us to place more focus on expanding international distribution.
“We are unveiling several exciting new products at TFWA Cannes which will join our portfolio of premium spirits and take our GTR business to the next level in 2020.”
He added: “As pioneers of flavoured gin, bringing new full-strength expressions to our Edinburgh Gin portfolio is a natural progression which enables us to capitalise on the continued demand for super-premium flavoured gins within travel retail.”
Ian Macleod Distillers claims that Edinburgh Gin, launched domestically in 2010, is responsible for the world’s number one gin liqueur as well as being the number two super-premium gin in the UK domestic market. In GTR, it is the number one gin liqueur and the number four super-premium gin.
Smokehead Rum Riot, the latest GTR exclusive from Ian Macleod Distillers’ Islay single malt whisky brand, has been crafted by finishing Smokehead whisky in Caribbean rum casks.
“Smokehead Single Malt is growing at 50% year-on-year internationally and we see considerable additional potential for the brand in the GTR channel,” added Ovens.
Ian Macleod’s revamped London Hill Gin (1 litre/43% ABV/RRP €17.90) has a redesigned bottle and, to bolster the Cannes relaunch, London Hill Pink Gin (1 litre/43% ABV/RRP €19.90) is being introduced.
