CHINA. Newly established Hainan offshore duty free retailer Hainan Tourism Investment Duty Free Co (HTI) has joined forces with China’s largest independent digital agency Hylink in a wide-ranging promotional partnership.
As reported, HTI opened its new Hainan Tourism Downtown Duty Free Shopping Complex store in Sanya on 30 December. Lagardère Travel Retail provides supply and services to the licence holder.
In a release on its website, first published by Marketing-Interactive, Hylink said that its partnership with HTI will drive continued consumer demand through travel retail brand partnerships. The alliance will also develop more potential business models and retail partners within the burgeoning duty free/travel retail sector; and plan ahead of the development of the Hainan Free Trade Port in 2025 and beyond.
Under the terms of the agreement Hylink will take charge of planning, promoting, and executing industry summits and events, managing themed retail communities, and developing peripheral products.
Hylink and HTI’s parent company Hainan Tourism Investment Co will collaborate and host large-scale international events, including duty free and travel retail annual summits, and online and offline shopping festivals. Hylink is tasked with building a duty free & travel retail themed livestreaming studio designed to attract renowned global brands to participate in promotional events.
Hylink said that it will leverage its global expertise in digital marketing together with HTI. Both parties will consolidate a long-term strategic partnership and bring new opportunities to the Sanya tourism economic zone, jointly working to promote the development of Hainan Free Trade Port and Hainan’s brand image as a duty-free shopping paradise.
Look out for an interviews with HTI and Lagardère Travel Retail in the forthcoming special Hainan digital edition of The Moodie Davitt Report Magazine (see below for details).
Hainan Island: Travel retail’s global hotspot The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories. 海南：旅游零售业的全球焦点 穆迪戴维特报告（Moodie Davitt Report）将于2021年2月随The Magazine的中文版发表《海南特别报道》。该篇由马丁·穆迪（Martin Moodie）和德莫特·戴维特（Dermot Davitt）撰写，将探讨中国的离岸免税业务是如何变得对跨类别的各大全球领先品牌至关重要。 报告将覆盖以下内容：
The report will feature:
Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition. |
