Hugely successful Hainan Expo draws to a close

The Hainan International Convention and Exhibition Center again offered a majestic setting for the Expo {Photo courtesy of Hainan International Media Center; Photographer, Chen Yuancai}

CHINA. The second China International Consumer Products Expo (Hainan Expo) draws to a close today (30 July), ranking as a hugely successful follow-up to the inaugural 2021 event.

The Expo, which began on 26 July in Haikou, has attracted 2,800 brands representing over 60 countries. Many exhibitors were making their debuts at the event, helping to attract over 100,000 visitors over the first two days alone.

France, this year’s guest-of-honour country, brought close to 50 enterprises and 250 brands to the Expo, across the skincare, beauty, fashion, wines, spirits and gourmet food categories. France had the largest number of exhibitors after China.

Visitors pour into the second China International Consumer Products Expo {Photo courtesy of Hainan International Media Center; Photographer, Liu Yang}

Opening day saw some 74 events held, most notably the second Global Consumer Innovation and Duty Free & Tourism Retail Conference. Over 20 consumer reports from various professional research and consulting firms on various industries were released including the second Hainan Offshore Duty Free and Free Trade Port White Paper from KPMG China and The Moodie Davitt Report.

The second Hainan Expo Fashion Week saw 48 product launches.

The Moodie Davitt Report has been working with our colleagues and strategic partners at Hainan Hinews Media Co to provide exclusive coverage in the international trade media of the Expo, which now ranks alongside TFWA World Exhibition in Cannes and The Trinity Forum (Singapore 1-2 November) as the most prestigious events in the travel retail calendar.

We’ll be bringing you an extensive pictorial and video wrap-up of Hainan Expo next week.

Star Brands Travel Retail CEO Rob Robertson (centre) with his team at the Hainan Expo. Star Brands Travel Retail is a partnership between Star Brands Asia and Bluebell Group formed in 2021. Photos of the Expo below courtesy of Rob Robertson.

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