USA. Dufry company Hudson has become the world’s first travel retailer to introduce palm recognition service Amazon One. The digital innovation has been adopted at the Hudson Nonstop store – which is powered by Amazon’s Just Walk Out technology – at Dallas Love Field Airport.

The store now offers travellers two different options to enter and pay. They can do so either by inserting their credit or debit card, or by hovering their palm over the Amazon One device at the store’s entry gate.

First-time Amazon One users can sign up at the dedicated Amazon One enrolment kiosk located outside of Hudson Nonstop to securely associate a credit or debit card with their unique palm signature before entering the store.

If a traveller has previously enrolled in Amazon One at select Amazon Go, Amazon Books, Amazon 4-star, Amazon Fresh, Amazon Pop Up, or Whole Foods Market stores, they will not need to visit the enrolment kiosk.

Contactless retail innovation: The Hudson Nonstop store at Dallas Love Field allows customers to enter using Amazon technology for palm recognition

Once travellers have completed their shopping, the card linked to their Amazon One ID will be charged for the items they selected and left the store with.

Hudson Chief Executive Officer Jordi Martin-Consuegra said: “The integration of Amazon One into our technology portfolio demonstrates Hudson’s unique ability to continually redefine and elevate the travel experience.

“With consumers increasingly demanding greater convenience and speed, we look forward to leading the charge in introducing new innovative solutions and retail concepts that are designed to meet and exceed the expectations of our travellers and partners.”

(Above) How Hudson hailed the launch of Amazon One on LinkedIn this week, with video of the technology in action.

Amazon Vice President of Physical Retail & Technology Dilip Kumar said: “The introduction of Amazon One to the Hudson Nonstop store at the Dallas Love Field Airport brings another convenient way for travellers to quickly shop and be on their way.

“We’re thrilled Hudson is offering travellers in Dallas the ability to shop quickly and effortlessly using a combination of Just Walk Out technology and Amazon One so they can get what they need without having to wait in line, stopping to checkout, or even taking out their wallet.”

Hudson currently has two Hudson Nonstop stores using Amazon’s Just Walk Out technology, with a second location opened at Chicago Midway International Airport earlier this year.

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