HONG KONG. Smartphone maker Huawei and outdoor advertising expert JCDecaux have partnered on a seasonal activation at Hong Kong International Airport (HKIA).

The Huawei Sparkling Christmas Interactive Zone opened in early December and runs until 12 January. It is located in the Terminal 1 arrivals hall B.

Season’s greetings: Huawei and JCDecaux pop up for Christmas at Hong Kong International.

A large prism-shaped Christmas tree installation and festive decorations aim to create a “joyous ambience” for the holidays. Visitors are invited to create personalised electronic Christmas cards and to take photos with the Huawei Mate 20 Pro smartphone, the brand’s flagship model. Uploaded photos and cards are displayed on screens at the base of the tree.

Visitors are also given free Huawei Mobile Holding Rings (while stocks last).

A launch ceremony for the campaign was attended by officials from Huawei, JCDecaux and Airport Authority Hong Kong.

Passengers who upload photos are entered into a Best Festive Photo competition. One daily winner is awarded a Huawei wireless speaker valued at HK$499 (US$64).

Two overall winners will also be chosen, winning a Huawei Mate 20 Pro smartphone valued at HK$6,888 (US$879).

Huawei Greater China Vice President Andy Ho commented: “In line with our corporate vision of bringing digital to every person, home and organisation for a fully connected, intelligent world, HKIA is an ideal venue for Huawei to celebrate the festive season and reach out to all customers and travellers.

“The interactive elements of Christmas eCards and photo-uploads allow them to experience the unparalleled photo-shooting capabilities of Huawei Mate 20 Pro, while sharing season’s greetings, joy and happiness in a digital yet simple and fun way.”

Passengers at HKIA are being invited to create personalised eCards and share photos to be in with a chance to win a Huawei wireless speaker or smartphone.

JCDecaux Transport Managing Director Shirley Chan said: “JCDecaux Transport takes great pride in partnering with Huawei and Airport Authority Hong Kong to create this interactive festive zone at the Arrivals Greeting Hall, which is one of the most premium locations at HKIA for global brands to launch experiential advertising targeting all passengers.

“This spectacular and digitalised Christmas tree has not only captured many eyeballs, but also enhanced the festive ambience for all passengers and travellers at the airport.”