Premium fragrance company House of Sillage has partnered with Warner Bros. Entertainment Inc. to release the limited-edition Wonder Woman 1984 Collection. It will be initially launched on houseofsillage.com and in Bloomingdale’s department store on 3 August.
The collection features a fragrance and Bow Lipstick in the colourful branding of the upcoming DC Comics superhero film, ‘Wonder Woman 1984.’ The film — directed by Patty Jenkins and starring Israeli Actress Gal Gadot — chronicles the epic adventures of Wonder Woman.
House of Sillage Founder and CEO Nicole Mather said she was inspired by the film’s message of femininity and bravery, which are values she wanted to emulate with the new fragrance and beauty duo.
The Wonder Woman 1984 fragrance offers radiant Davana, Pink Pepper and Raspberry top notes, Tolu, Almond and Oris heart notes, with Musk and Vanilla Absolute notes as its base. The fragrance is packaged in a bold multi-chromatic flacon with matching cap in the company’s signature cupcake-style silhouette. It is made with French glass and features vibrant streaks, hand-painted in an ombré effect.
The Bow Lipstick case features the same multi-chromatic pattern. It houses a Diamond Powder Satin Finish Lipstick Refill in the brand’s exclusive ‘Wonder Woman’ shade. It is decorated gold-plated panels, encrusted with 300 diamond-cut Swarovski crystals, emulating Wonder Woman’s legendary armour.
The limited-edition Bow Lipstick Case Set also comes with a protective case and pouch.
House of Sillage has enjoyed a strong performance in US, Russian, Middle East and Asia Pacific travel retail over the last four years.
In an interview with The Moodie Davitt Report last year, Mather said she sees the brand as a good fit for the channel.
“There is a strong correlation between the consumers who shop at the world’s most luxurious shopping destinations and the ones who shop at the most upscale airport stores,” Mather said. “We see an opportunity to have a House of Sillage presence in the world’s most famous airports. As well as a sales increase in these high-traffic locations, it creates global brand awareness.
“There is huge affinity and high demand for our products worldwide, with our largest market being the United States — demand is not solely limited to Russia and the Middle East. We have already been in travel retail in Russia for the past four years and we continue to flourish in the Middle East and Asia.”
