Premium fragrance company House of Sillage has partnered with The Walt Disney Company to unveil the limited-edition Mickey and Minnie Magical World Collection.
The fragrance and lipstick set was launched on houseofsillage.com on 18 November, to coincide with Mickey Mouse’s birthday.
The collection features a fragrance and bow lipstick case in the signature black and red colour palette of the iconic Disney cartoon characters.
The Mickey Mouse fragrance has been described as a ‘joyful and whimsical’ scent made up of refreshing coconut, bright floral and sweet vanilla notes.
It comes in a bold black and red cupcake-style flacon embellished with Swarovski crystals and finished with a black enamel cap with 18k yellow gold accent.
The Minnie Mouse Bow Lipstick case was inspired by the cartoon character’s signature red bow. It houses a diamond powder lipstick refill in the brand’s bright red ‘Magical’ shade. The lipstick case comes in a shiny red enamel finish encrusted with over 300 hand-placed diamond-cut Swarovski crystals.
House of Sillage Founder and CEO Nicole Mather said the collection draws inspiration from “the greatest love story ever told of Mickey and Minnie Mouse;” and celebrates the cartoon couple’s enduring bond over the years.
House of Sillage has enjoyed a strong performance in US, Russian, Middle East and Asia Pacific travel retail over the last four years.
In an interview with The Moodie Davitt Report last year, Mather said she sees the brand as a good fit for the channel.
“There is a strong correlation between the consumers who shop at the world’s most luxurious shopping destinations and the ones who shop at the most upscale airport stores,” Mather said. “We see an opportunity to have a House of Sillage presence in the world’s most famous airports. As well as a sales increase in these high-traffic locations, it creates global brand awareness.
“There is huge affinity and high demand for our products worldwide, with our largest market being the United States — demand is not solely limited to Russia and the Middle East. We have already been in travel retail in Russia for the past four years and we continue to flourish in the Middle East and Asia.”
