INTERNATIONAL. Restaurateur HMSHost International has announced a partnership with airport app provider FLIO.
The app will allow HMSHost to communicate directly with customers by providing information on where to find places to eat or drink at the airport. It also offers benefits such as coupons for promotional activities in restaurants, the company said.
The FLIO app will be available at more than 50 of the company’s point of sales at airports worldwide.
HMSHost said the partnership represented an “important first step” in its omnichannel strategy to connect with travellers and offer as seamless an experience as possible.
“The FLIO app provides a complete offering including information about airport food & beverage which is crucial to us and indispensable in the traveller’s experience,” said HMSHost International Director Marketing and Communications Marlijn van Straaten.
“We know travellers often have a lack of knowledge about the options they have at an airport and end up in a restaurant that is nearest to them, rather than their preferred choices. Offering relevant information on the food & beverage offering at airports via FLIO takes away that friction and at the same time contributes to our objective to make travellers’ time at airports as efficient and enjoyable as possible.
“To reach travellers at the right moment is key. We have to be where our guests are, which nowadays is on their phones. That is why we started working with FLIO – they can help us promote our concepts all over the world, and in the meantime we learn more about customer behaviour.”
The partnership covers food & beverage locations such as Starbucks and LEON at Amsterdam Airport Schiphol and Pier Zero in Helsinki, and the app is also available at four airports in the UK.
FLIO Co-Founder and Head of Global Partnerships Andy Watson said: “Partnering with a company of the size and reputation of HMSHost International is another big step forward for FLIO.
“HMSHost embraced the FLIO concept with real enthusiasm. We’re looking forward to delivering against their expectations and rolling out our coverage of their impressive portfolio of airport food & beverage locations around the world.”
NOTE: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The company co-organises the annual Airport Food & Beverage (FAB) Conference & Awards. The Foodie Report e-Newsletter is published every two weeks and The Foodie Report e-Zine every month.
Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure.
