NETHERLANDS. HMSHost International is collaborating with Vapiano, a restaurant franchise company, to develop outlets across Europe.
Bonn-based Vapiano specialises in fast-casual Italian food. Its restaurant network includes 200 restaurants in 33 countries.
The two companies are considering eat-in and takeaway options in airport, railway and outlet locations in the UK, Scandinavia, Germany and the Netherlands.
Vapiano CEO Jochen Halfmann said: “We are very pleased to be working with HMSHost, the perfect partner for our further expansion in high-traffic travel hubs. This collaboration will enable us to open more Vapianos in international locations and further increase our profile. After a successful test phase of our pilots, we will make a joint decision about further strategic expansion.”
HMSHost International CEO Walter Seib added: “We are proud to start this new partnership with Vapiano. Within our portfolio, the brand is an enrichment for our organisation and reflects the need of our guests.
“Vapiano is known for preparing its food ‘a la minute’ in front of the guest. We believe passionately in the power of this brand at high-traffic locations creating consumer demand and value for future business partners and look forward to building our partnership.”
NOTE: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report e-Newsletter is published every two weeks and The Foodie Report e-Zine every month.
Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure.
The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. This year’s FAB will be held in Helsinki on 20 and 21 June. Click here for details.
