EUROPE/MIDDLE EAST. HMSHost International has announced an agreement with Leon to open new locations of the brand in railway stations and airports in Europe and the Middle East.
Autogrill subsidiary HMSHost will open Leon locations in stations and airports in the UK, Belgium, Germany, Switzerland, Denmark, Finland, Norway and the Netherlands. It will also open outlets at airports in the United Arab Emirates, Bahrain, Saudi Arabia, Kuwait, Turkey, France and Spain.
There are currently nine HMSHost-operated Leon locations in the UK and the Netherlands.
“We share a commitment for innovation as well as to help our guests feel good with their food choices,” said HMSHost International CEO Walter Seib.
“The new openings of this popular restaurant will provide an appealing option and familiar brand for our guests to enjoy around Europe and the Middle East.”
Autogrill Chief Marketing Officer Ezio Balarini commented: “We are happy to begin this important development path together with Leon. Autogrill and Leon share a vocation for innovation, as well as the ability to listen and understand customers’ needs and anticipate trends.
“Today Leon, thanks to the strength of its brand which goes well beyond the UK borders, is now a full-fledged member of the Group’s portfolio of more than 300 brands.”
Leon founder John Vincent noted the brand’s victory in the ‘Fast Food/Quick Service Restaurant (QSR) of the Year’ category at the 2016 FAB Awards. He said it showed that “bringing people food which tastes good and does them good, is more than welcome for busy travellers”.
He continued: “I am proud of our partnership with Autogrill/HMSHost International; they are our extended family and we are very happy to be opening in more places, to serve more people, in partnership with them.”
He said Leon’s menu was inspired by the principles of Mediterranean cuisine, and features an array of fruits, vegetables, whole grains, seeds, herbs and spices.
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