USA. HMSHost has signed a partnership agreement with Shake Shack to develop new locations of the New York chain at airports and motorways in North America.
Autogrill subsidiary HMSHost will operate the new restaurants, with the agreement encompassing “multiple location openings over the next several years”. The first outlet has already opened at Los Angeles International Airport, in Terminal 3.
Shake Shack menus offer 100% all-natural Angus beef burgers, flat-top Vienna beef dogs and cage-free chicken sandwiches. The company says that it never adds hormones or antibiotics. The offer also includes spun-fresh frozen custard, crinkle cut fries, craft beer and wine.
HMSHost said its Shake Shack outlets will reflect the brand’s dining heritage, commitment to premium ingredients, and efforts to create fun and lively environments.
They will feature signature items such as the ShackBurger, the Smokeshack, the Chick’n Shack, and the ‘Shroom Burger. A breakfast menu will offer a selection of sandwiches.
“We couldn’t be more excited to partner with Shake Shack to deliver such a well-loved, delicious offering to travellers,” said HMSHost President and CEO Steve Johnson. “This brand is an icon with fans across the globe, and now those fans will be able to enjoy these world class burgers when they’re on the move.”
Autogrill Group Chief Executive Officer Gianmario Tondato Da Ruos added: “With this new partnership Autogrill is enhancing its portfolio with another important, fast-growing brand, which has a big impact on an increasingly demanding and conscious public.
“Our Group, thanks to its vast experience in providing food & beverage services for travellers, will be able to make a significant contribution to the expansion and, we hope, the success of Shake Shack throughout North America.”
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Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure.
The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. This year’s FAB will be held in Helsinki on 20 to 22 June. Click here for details.
