Hinch Distillery is ramping up its global exporting activity through new distribution agreements for its Hinch Irish whiskey and Celtic-inspired Ninth Wave gin brands.
A collaboration with Schlumberger will see Hinch whiskey launched on the German market in January 2021. According to Hinch, Germany rates as the fourth-largest Irish whiskey market in Europe.
Plans for the distribution of Ninth Wave Irish gin are also included.
And Hinch is extending its footprint in Poland – the sixth-largest Irish whiskey market in Europe – to have the same brands distributed by Pinot Wine & Spirits from next month (December).
Located on the Killaney Estate, south of Belfast, Northern Ireland, Hinch Distillery takes its name from the nearby town of Ballynahinch, whose name in Irish translates as ‘town of the island’.
“For me, it’s all about creating Irish whiskey with as much strong and individual character as possible” – Hinch Distillery Chairman Dr Terry Cross
With a focus on domestic and incoming tourism, Hinch opened its £15 million (US$20 million) distillery and visitor experience this month. It has launched the An Chead Dún (which translates from Gaelic to The First Down) cask programme which features the Hinch’s first distillation of Irish single malt spirit.
Each cask owner’s package will include a rare bottle of Hinch 18 Year Old single malt and a small memento bottle of the original spirit.
Hinch Distillery Chairman Dr Terry Cross said: “Hinch whiskeys are inspired by the distilling traditions and skills exchanged over the centuries during the ebb and flow of Gaelic peoples across the Irish Sea. Cask owners can expect fuller, bolder and more intense flavours from our An Chead Dún spirit.
“For me, it’s all about creating Irish whiskey with as much strong and individual character as possible.”
NOTE: Craft spirits will be a core focus at World of Spirits, a pioneering new virtual expo set to take place on 17-23 May 2021. This unique trade + consumer virtual experience is the world’s first fully virtual event of its kind for the spirits industry.
The Expo is organised by the Moodie Davitt Virtual Expo company, one of the world’s leading business publishers and event organisers, with project leadership from spirits expert Becky Paskin, co-founder of OurWhisky and former editor of Scotchwhisky.com and The Spirits Business.
For further details of this exciting event please contact Martin Moodie at Martin@MoodieDavittReport.com or Irene Revilla at Irene@MoodieDavittReport.com
