Hennessy has launched a collaboration with renowned musicians Alicia Keys and Lang Lang for the latest global campaign to promote its Paradis expression.
The LVMH-owned Cognac house celebrates its signature Paradis decanter, featuring a sleek and elegant design created by Italian designer Ferrucio Laviani.
Drawing inspiration from its symphonic music roots, the luxury Cognac brand has revealed ‘Paradis on Earth,’ a campaign that brings together two influential musicians, blending their cultures and musical styles.
Shot at a desert landscape of the American West, the new campaign shows the Grammy Award-winning singer-songwriter and piano prodigy performing together the soundtrack they created exclusively for Hennessy Paradis.
Alicia Keys commented: “It’s so cool to be able to play together for what it represents. We grew up on different sides of the planet, but we were able to come together and understand each other through harmony, music, passion, and bliss, to create the feeling of ‘Paradis on Earth’.”
Lang Lang said: “My idea of bliss is to play music amid the beauty of nature, and the Grand Canyon is the ultimate paradise.”
The new campaign is an homage to sixth-generation Master Blender Maurice Fillioux, who created Paradis in 1979. This Cognac was inspired by his love of classical music. He compared the blend to a symphonic orchestra, as “classical music that takes you away and connects with your emotions.”