Heinemann Duty Free Kids Shop makes world debut at Vienna Airport

AUSTRIA. Vienna International Airport has welcomed the world’s first Heinemann Duty Free Kids Shop.

The store is sited in the check-in 2 area, opposite the Heinemann Duty Free walk-through store.

It offers a range of toys and sweets, featuring internationally famous brands as well as plenty of surprises, the retailer said.

The store is highlighted by a brick pit full of Lego bricks, where kids can play and build.

lego-brick-pit_hdf_vieThe 130sq m store features oversize jigsaw pieces in a natural wood look on the ceiling and walls. A stylised tree in the centre evokes memories of outdoor play and also offers a fun photo image.

Toy brands on offer include Steiff, Playmobil, Disney, Lego and Brio, complemented by confectionery from a range of brands including Kinder, Chupa Chups and Haribo.

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Toy story: The store is Gebr Heinemann’s first dedicated kids store

“The toys category has grown disproportionately in the Heinemann Duty Free Shops in the last year and still shows great potential,” said Gebr Heinemann Wien Managing Director Kai Langnickel. “We have picked up on this positive trend and taken the opportunity to open a separate Kids Shop for the first time here in Vienna.

“We are delighted that Vienna Airport has welcomed our idea and provided us with a perfect space, right next to our Heinemann Duty Free Shop. The initial passenger response shows that they are impressed by the emotional presentation and the brands on offer.”

hdf_kids-shop_vie_total-view“We want to make the travel experience a pleasant one for even the smallest passengers at Vienna Airport, and this is why we are providing various services for families with children, such as children’s play areas and family security checks,” said Vienna International Airport Chief Operating Officer Julian Jäger.

“The new Heinemann Duty Free Kids Shop is the perfect addition to this offer. Our partnership with Gebr Heinemann has been a long and successful one, and we are delighted to be the first in the world to host this innovation.”

Gebr Heinemann Wien operates ten shops at Austria’s main gateway.

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