AUSTRALIA. Heinemann Australia has completed the redevelopment of its stores at Gold Coast Airport’s new terminal. Space for its Heinemann Tax & Duty Free stores has nearly doubled to 1,324sq m across departures and arrivals.
The shops adopt Gold Coast Airport’s Coast to Hinterland design concept through materials, textures and a colour palette that evoke the region’s distinctive landscape of beaches, mountains and Heritage-listed rainforests.
The retailer said it is introducing its full product range to the airport for the first time, including almost 40 new brands across all categories from international luxury to Australian products.
Product and brand highlights include Kylie Cosmetics, which makes its Oceania travel retail debut at Heinemann Tax & Duty Free. Gucci, Chanel and Dior also offer their full cosmetics ranges at Gold Coast Airport for the first time.
Click on the video for footage of the new terminal in action and (from 08.44) an outline of the new-look offer from Heinemann Australia Managing Director George Tsoukalas
“With nearly double our retail space, and with a beautiful new terminal, we are excited to have the opportunity to showcase what Heinemann does best—providing a first-class platform for some of the world’s most desired brands, and creating memorable experiences for our customers,” said Heinemann Australia Managing Director George Tsoukalas.
“With fundamentally strong passenger growth prospects, we look forward to growing and innovating our business together with Gold Coast Airport to better excite and inspire travellers.” he said.
In addition to strengthening core category ranges, Heinemann is introducing watches and jewellery at Gold Coast Airport for the first time, its initial assortment including brands such as Baby-G, G-Shock and Tommy Hilfiger.
Heinemann has also nearly doubled its sunglasses range, including new brands such as Prada, Dior, Bottega Veneta, Saint Laurent, Tom Ford and Gucci. Gucci’s assortment includes five styles exclusive to Heinemann Australia in travel retail.
Heinemann also introduces popular Australian labels such as confectionery brands T2, Koko Black and Luken & May, and wines and spirits brands the Gospel Whiskey, Brookie’s Gin and Never Never Gin, to Gold Coast Airport, providing a local flavour to complement the international assortment.
Queensland Airports Limited Chief Commercial Officer Adam Rowe said the partnership will provide an elevated experience for passengers travelling through the new international terminal.
“We are thrilled to partner with Heinemann Australia as one of the anchor retail tenants in our new terminal and welcome a slate of new brands to Gold Coast Airport, which allows us to provide a compelling retail offering for all passengers,” said Rowe. “The Heinemann shop design integrates seamlessly into our Coast to Hinterland design concept, providing a cohesive blending of the retail and leisure spaces.”
Gold Coast Airport’s new A$260 million terminal first opened to domestic flights in the first week of September, and opens to international flights on 10 November. The three-level terminal accommodates six new gates and 19 additional aircraft. Gold Coast Airport currently serves 6.5 million passengers every year, with this number expected to grow in the lead-up to the 2032 Olympics.
Earlier in 2022, Heinemann Australia announced the extension of its duty free concession contract at Gold Coast Airport until 2029.
