Heineken’s recently launched zero alcohol beer, Heineken 0.0, has been listed onboard Ryanair.
Heineken 0.0 features on Ryanair’s new inflight menu, which launched on 1 April, and is offered in a 33cl can. It joins Heineken beer and Bulmers cider from the Heineken portfolio.
The launch with Ryanair is celebrated with a social media competition encouraging passengers to share their Heineken 0.0 experience. Using the hashtags #Heineken00 and #RyanairInFlight passengers can post an image from their inflight Heineken 0.0 encounter for the chance to win tickets to the Montreux Jazz Festival 2018.
Heineken’s Master Brewers created the new zero alcohol beer using only natural ingredients. Heineken Global Craft and Brew Master Willem van Waesberghe said: “Removing alcohol from regular 5% Heineken would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body.”
Heineken Global Duty Free Global Account Manager Airlines Christian Klimpke outlined the strategy behind the new launch: “Heineken is fully committed to innovating new experiences for the consumer and Heineken 0.0 is ideally matched to air passenger needs, offering a distinctive, premium quality, alcohol-free experience.
“Heineken has seen strong growth in the zero-alcohol segment and expects this to continue, driven by the global cultural trend of living a balanced, healthy lifestyle. Heineken 0.0 gives consumers a choice for all their drinking occasions, without compromising on quality.”
Ryanair Head of Retail Aoife Greene added: Through our ‘Always Getting Better’ programme, now in its fourth year, we constantly strive to improve every aspect of the Ryanair customer experience, and our newly enhanced inflight menu is a key element of that strategy. We are delighted to welcome Heineken 0.0 onboard Ryanair, providing our passengers with an appealing premium beverage experience that is perfectly suited to the needs of the inflight market.”
