UK. Forget those holiday snaps. Heathrow Airport is encouraging travellers to share their holiday memories not through the traditional photo but through sound.
The Sound Escapes programme asks members of the public to submit audio clips of up to one minute in length that capture the feelings of their holidays. The airport company cited research that suggests sounds are more closely linked to memories and emotions than images.
The team hopes to gather a variety of emotive sounds: “From the buzz of children’s laughter and soft rustling palm trees to local musician’s beats, lapping sea waves and city cabs honking, these distinctive holiday sounds capture the very essence of a holiday.”
The airport will collect and collate the public submissions into a “captivating and immersive” soundtrack, created in collaboration with award-winning composer and sound artist Nick Ryan.
[Space junkie: Click on the YouTube icon to hear sound artist & composer Nick Ryan talk about his fascinating project Adrift and the making of ‘Machine 9’, sound realised by Bowers & Wilkins CM10s.]
The track will be revealed in January 2019. Heathrow hopes passengers will not only listen and enjoy but also use the sounds as inspiration for their next trip.
Ryan said: “We all tend to record holiday memories with cameras, yet I believe that listening to the sound of a voice or a place can trigger far more intense memories than a photo.
“I am intrigued to hear which sounds holidaymakers bring back from their breaks and look forward to combining hundreds of these, from the thousands of people who jet away every year, into an immersive audio portrait of our Sound Escapes.”
Travellers are invited to submit their sound clips to soundescapes@heathrow.com
