UK. London Heathrow Airport has donated £500,000 worth of space for a campaign promoting the benefits of visiting and doing business in the UK.
The airport has unveiled over 200 images across Terminal 3 highlighting the UK government’s ‘GREAT Britain’ campaign. They display a mix of heritage sites, businesses and cultural attractions across Great Britain and Northern Ireland.
The images have been curated as part of a joint initiative by GREAT and Heathrow and were unveiled by John Glen MP, Parliamentary Under Secretary of State for Arts, Heritage and Tourism. The images will also be shared across Heathrow’s social channels.
Heathrow Chief of Staff and General Counsel Carol Hui said: “As the UK’s only hub airport, Heathrow is the gateway for many travelling to the UK for business and leisure. Therefore, we are delighted to support this campaign and highlight the many factors that make Britain a great place to visit, do business and to live.
“We’re proud to show some 12 million passengers what makes the UK one of the most popular destinations in the world and bring to life why we should all be proud of it as a travel and trading destination.”
John Glen MP commented: “I am delighted that visitors to Terminal 3 will be greeted with fantastic images that strengthen our welcome and promote the diverse array of attractions the whole of the UK has to offer. This latest part of the government’s GREAT Britain campaign will help encourage people to explore more of our beautiful country.”
British Tourist Authority Chairman Steve Ridgway said: “Inbound tourism is one of the UK’s most valuable export industries and we want to provide a world-class experience for the millions of visitors who travel here every year, more than 70% of whom travel by air.
“This wonderful showcase of our vibrant cities and countryside, our culture and heritage, not only promotes a great message of welcome, it leaves the millions of visitors travelling through Heathrow in no doubt about the amazing experiences that you can only have in the UK.”