UK. JCDecaux Airport has unveiled a large interior digital site at Heathrow Airport Terminal 3.
Information and communications technology (ICT) company Huawei is the launch partner for the ‘Motion Showcase’ in a multi-year deal.
The Motion Showcase is located in the T3 baggage reclaim area head-on to passengers as they enter. It consists of two 6.9 x 2.3m full-motion digital screens.
JCDecaux said Huawei would reach over 8.8 million arriving passengers each year, with the company particularly targeting Chinese travellers.
Heathrow Airport and JCDecaux launched the Heathrow Gateway and T5 Motion Showcase earlier in 2016. JCDecaux said it would install iVision digital panels and other large digital opportunities at the airport this year.