UK/INTERNATIONAL. Leading cruise retailer Harding+ is extending its collaboration with Diamanti Per Tutti with the launch of a collection onboard P&O Cruises’ Iona, a first for the cruise line.
Featuring within the ‘Retail introductions’ space on the ship, which champions new onboard brands for cruise guests, the range showcases Diamanti Per Tutti’s specialist travel retail collection, Wanderlust. A specialist ‘cruise only’ collection is also in development.
In line with the Harding+ purpose of ‘Making every cruise better’, the launch experience, which is onboard until end of May, will see one of Diamanti Per Tutti founders Stephanie Wilms joining the cruise to give talks. She will meet cruise guests and offer specialist training to the dedicated onboard Harding+ jewellery team.
Harding+ Global Director of Buying Paul Cunningham said: “Diamanti Per Tutti is a smart, contemporary, and ethical brand that has shown a real understanding not just of modern jewellery buyers’ needs, but of travel retail and cruise guests especially.
“At Harding+ we always focus on what will work for the guests for each individual cruise ship with which we partner, and having a brand that shares the idea of different mindsets for different occasions is a perfect match.”
He added: “And what’s particularly relevant is the alignment on our journey towards more sustainable business practices, with Diamanti Per Tutti’s conscious shopping approach and focus on the use of recycled and eco-friendly materials in products and packaging.”
Diamanti Per Tutti’s stated mission is to be the world’s leading diamond jewellery brand for everyday wear.
The brand’s co-founder and CEO Edward Verté commented: “We are delighted to launch Diamanti Per Tutti onboard our first P&O Cruises ship, expanding our wonderful partnership with Harding+ in close collaboration with Newmark’s travel retail team.
“Together with Paul’s team we selected a special offering of our natural diamond designer jewellery specifically targeting the stunning P&O Cruises Iona.”
Harding+ now partners with 19 different cruise line operators across the globe, and with 115 cruise ships in operation or under contract. 
