First-time exhibitor Happy Socks will feature its latest travel retail exclusive packs at the upcoming TFWA World Exhibition (Mediterranean, N13).
The Swedish brand said it has sharpened its approach to travel retail which it described as a “great channel for gifting”. It aims to create a “Happy Socks experience”, featuring three-pair packs which are tailored to suit local market needs and differences at each point of sale. Happy Socks prices range from €10 to €30.
Socks in maritime-inspired prints target the cruise market while an airport-only pack offers designs inspired by aeroplanes, paper planes and birds.
Happy Socks’ Destination Editions, which feature Sweden, the Netherlands, Spain and France, have been extended to include Germany (with dedicated sets for Bavaria and Berlin). The new packs launched in August.
An Up in the Air gift box, for inflight sales, will launch in October.