Halewood Wines & Spirits has extended the Whitley Neill gin range with a new Lemongrass & Ginger flavour.
The new flavour will be showcased at next month’s TFWA Asia Pacific Exhibition (B14, basement 2).
Whitley Neill Lemongrass & Ginger Gin joins the original Whitley Neill Handcrafted Dry Gin and its flavoured gin variants Rhubarb & Ginger, Quince, Blood Orange and Raspberry. Each is presented in a travel-exclusive 1-litre bottle.
In other news, Halewood has appointed MG Cellars as its dedicated travel retail partner in the Asia Pacific region. MG Cellars will now offer the Halewood gin portfolio alongside its existing brands.
MG Cellars President Kathleen Gentzbourger commented: “The demand for craft spirits continues to grow among customers in Asia Pacific and we are delighted to partner with Halewood in bringing Whitley Neill Gin to travel retail in the region.”
Halewood Wines & Spirits Managing Director Global Travel Retail Simon Roffe added: “Halewood is very pleased to be making its debut at TFWA Asia Pacific. Since we launched in travel retail just a couple of years ago, our portfolio of premium spirits, led by the Whitley Neill handcrafted gins, has made extraordinary progress with listings in airports, airlines and ferry companies all over Europe and the first steps already taken in the border shops and airports of North America.
“With gin mixes topping the menu in trendy cocktail bars all over Asia, and a rapidly developing demand for premium gins in both duty free and domestic markets, we are confident that now is the moment to launch Whitley Neill classic and flavoured gins in this region.”