Halewood Wine & Spirits will launch new travel retail-exclusive formats of Whitley Neill gin and its variants at next month’s TFWA Asia Pacific Exhibition in Singapore (Basement 2 B14). The brand owner said it is reinforcing its growth drive in the regional travel retail market.

The classic Whitley Neill and the Rhubarb & Ginger variant recently featured in a pop-up with Duty Zero by cdf at Hong Kong International Airport and through other listings with DFS Group and Gebr Heinemann.

Adding colour to the gin category: Whitley Neill will launch travel retail-exclusive formats at TFWA Asia Pacific Exhibition.

On recent engagement with travelling consumers, Halewood Wine & Spirits Managing Director Global Travel Retail Simon Roffe said: “Airport activations featuring Whitley Neill gins mounted with Heinemann, Lagardère Travel Retail, Dufry and Amsterdam Schiphol are proving a huge attraction.”

Roffe noted positive response from travellers to the colour and taste of the Whitley Neill flavoured gins, which include Rhubarb & Ginger, Lemongrass & Ginger, Parma Violet, Raspberry and Blood Orange. Sales, he said, have been “off the scale”.

“We have an exciting programme of in-store events planned for the spring and summer with Heinemann in Frankfurt, Stuttgart, Hamburg, Billund and Johannesburg,” he continued. “We would love to add a string of Asian airports to that list.”

Lemongrass & Ginger Gin: One of the Whitley Neill variants which is proving popular with gin drinkers.

Roffe detailed Whitley Neill’s rapid emergence in travel retail in a recent interview with The Moodie Davitt Report.

Halewood’s plans for growth in the Asia Pacific region also feature Dead Man’s Fingers spiced rum, which was added to its portfolio last year. Listings have been secured with Thomas Cook Airlines.

Travel retail launches are in the pipeline for brands from Halewood’s growing network of craft distilleries, including Aber Falls in Wales and new Australian subsidiary Ironbark Distillery.