CHINA. Sales at Hainan’s offshore duty free stores surged by +151% year-on-year during the recent Spring Festival holidays to CNY2.13 billion (US$333) million, according to the Hainan Provincial Department of Commerce.
For the holiday period 31 January to 6 February, duty free sales alone grew by +156% to CNY1.94 billion (US$305 million), with the balance being generated by tax/duty paid sales.
The number of shoppers rose by +138% year-on-year to 300,000 while the number of duty free items purchased grew by +157% to 1,815,800
The news was first released by Hainan Hinews Media Co, The Moodie Davitt Report’s strategic partner in Hainan province.
Hainan Hinew’s popular New Hainan app (which boasts the world’s only online duty free channel and 3 million followers) reported that in the lead-up to this year’s Spring Festival, the Hainan Provincial Department of Commerce hosted a meeting of all the island’s duty free retailers to set annual sales targets and develop specific measures to promote New Year consumption.
Marketing campaigns were launched during the holidays by CDFG (Good fortune & greater prosperity in the Year of the Tiger; 中免福气,如虎添翼); HTDF (CNY super deals for all; 新春福利大放送); GDF (Shopping experience as usual at GDF; GDF新春不打烊); CNSC (Good fortune in the Year of the Tiger from CNSC; 服虎送福); and TimesDF (Anniversary celebration: A thank-you message for choosing TimesDF; 一路前行 感恩有你; coupons worth more than CNY3,000 were distributed to each customer)
In order to further promote the offshore duty free benefits and policies, with the support from the Big Data Administration of Hainan Province and other related government authorities, a dedicated offshore duty free section was created on the homepage of Hainan’s integreated service platform Haiyiban (海易办).
This promoted the benefits of duty free shopping and acted as a channel for coupon collection. A total of 200,000+ duty free shopping coupons were distributed during the holidays.
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