Hainan data breakthrough: Beijing HangJu and Jessica’s Secret jointly launch the Hainan Passenger Profile and Tourism Report

Impeccable credentials

During the past 30 years-plus period, Beijing HangJu’s parent company TravelSky (中国航信)* has established four business information systems spanning ticket booking, departing, distribution and settlement, which as a whole has supported the informatisation development of China’s civil aviation industry. Its services cover 300+ domestic cities and 100+ international cities.

TravelSky provides technical support and local services for nearly 40 domestic airlines, 20+ regional and overseas airlines, 220+ domestic airports, 140+ overseas airports, and 8,000+ ticket agents. It has become the only large-scale civil aviation business information system network that operates independently in a developing country and maintains sustainable development.

CHINA. Beijing HangJu Credit Management Co (Beijing HangJu) and leading Chinese travel retail specialist services provider Jessica’s Secret have struck an important cooperation agreement to jointly offer the first traveller analysis report for Hainan’s booming offshore duty free travel retail market – the Hainan Passenger Profile and Tourism Report.

The new monthly report is available on preferential terms through The Moodie Davitt Report (see panel), which works closely with Jessica’s Secret.

The report will be available from November (embracing October numbers). In announcing the agreement, both parties expressed their desire to help travel retail brands and retailers gain a better understanding of Chinese consumers in this key market.

Since Hainan is one of the world’s most active duty free and travel retail markets, both parties are focused on creating the most accurate and up to date portrait of ongoing consumer behaviour on the island.

The Hainan Passenger Profile and Tourism Report will help brands and retailers understand the characteristics of Hainan tourists from multiple perspectives, including latest tourist numbers, gender, travel frequency, departure city and mode of transport.

The data covers three major airports, Haikou Meilan International Airport, Sanya Phoenix International Airport and Qionghai Bo’ao Airport. Importantly, it also covers Haikou Xiuying Port and Haikou New Port. In addition to the overall data, the report will also carry more detailed analysis of passengers travelling from various ports and airports in Hainan, for example the number and characteristics of passengers entering Hainan via Haikou Meilan International Airport and then exiting through other airports or terminals.

Special offer

The Hainan Passenger Profile and Tourism Report is available for a special ‘Friends of Moodie Davitt’* discount of US$3,000 per month (usually US$3,500) or US$30,000 per year (usually US$35,000).

Please contact Martin@MoodieDavittReport.com headed ‘Hainan Report’ to subscribe or for further information.

*Qualifying companies only

Commenting on the cooperation, Beijing HangJu said, “Jessica’s Secret is one of our core partners in the travel retail industry. We have cooperated with Jessica’s Secret many times before, including the Hainan Tourism History Report sold to the public in July. The company’s insight and expertise in travel retail impress us deeply. This cooperation will help both parties achieve the cross-boundary data resources exchange and extend the value of these data resources to accelerate the development of the travel retail industry.”

Jessica’s Secret Founder and Director Mirko Wang expressed his delight at the new cooperation. “There are different data sources in the Chinese market, however Beijing Hangju is the most authoritative. It is one of our best partners. We believe that by working with Beijing HangJu, we can better assist brands and retailers in understanding Chinese users as we continue to strive to provide better products and services.”

The Moodie Davitt Report Founder & Chairman Martin Moodie said: “We are delighted to help Beijing HangJju and Jessica’s Secret to bring this vital new business intelligence source to market. It will provide the first wholly reliable, timely report on critical drivers of Hainan’s fast-developing tourism and travel retail markets.”

*About Beijing Hangju and TravelSky Technology

Beijing HangJu Credit Management Co Ltd (Beijing HangJu), founded in 2014, is an information technology subsidiary of China TravelSky Technology Limited and has particular knowledge of China’s air travel data business. The company possesses first-hand Hainan air travel population data, renowned for its reliability and authority.

Key stories from China and related to Chinese travellers are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us.

Beijing Hangju, founded in 2014, is a wholly owned subsidiary of China TravelSky Technology Limited (‘TravelSky’ – Hong Kong stock code 00696), specialising in cross-border big data.

TravelSky (中国航信) was founded in October 2000 by Civil Aviation Administration of China Computer Information Center and all China’s domestic airlines of that time. It is a central enterprise administrated by State-owned Assets Supervision and Administration Commission of the State Council (SASAC). It is a solely state-owned hi-tech enterprise specialised in providing information services for air transportation and travel industry.

In July 2008, TravelSky, with TravelSky Technology Limited as its core, completed a restructuring of its main business and assets, and went public in Hong Kong as an integrated enterprise.

TravelSky is the world’s third-largest global distribution system (GDS) and has the world’s largest Billing and Settlement Plan (BSP) data processing center.

As the only enterprise that lists information service as its main business among those under SASAC, TravelSky provides air information technology services that consist of a series of products and solutions for global airlines, airports, ticket sales agents, travel enterprises, hotels, and relevant civil aviation institutions and international organisations.

The Beijing headquarters of China TravelSky Holding Company Limited (TravelSky)

Beijing HangJu handles external data compliance, data cooperation and credit investigation services for TravelSky. It provides customers with a full range of data and information consulting services. The travel data resources used by Beijing HangJu are based on TravelSky’s business processing host system, covering the whole travel process of passenger services, which is characterised by the efficacy of its data and related information.

About Jessica’s Secret

During the COVID-19 pandemic, Jessica’s Secret has undergone a transformation and upgrading. In addition to enhancing its popular global duty free price comparison application, Jessica’s Secret, the company has expanded to include industry report and data analysis services.

Oriental Travel Retail Observer (OTRO, one of its signature reports, has received wide critical acclaim and has become increasingly influential in the travel retail industry.

Another of its new core products, Aitracking Travel Retail Price Analysis System, is also purchased by several top brands and retailers.

The founder of Jessica’s Secret, Mirko Wang, who has been working in the travel retail industry for more than six years, has a deep understanding of China’s duty-free industry and of Chinese consumers. He has attended forums and workshops run by Goldman Sachs, Merrill Lynch, CICC, HSBC and other top investment banks and delivered many keynote speeches, analyzing trends and changes within the travel retail market.

The company also provides the data for the acclaimed Jessica’s Secret Index, produced on its behalf by The Moodie Davitt Report, which provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.

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