The Shed Distillery has renewed its contract with Duty Free Global to represent Drumshanbo Gunpowder Irish Gin in global travel retail for a further six years. The partners highlighted Gunpowder’s success in the channel since its launch in 2016.
“The travel retail channel has been key in the growing success of Drumshanbo Gunpowder Irish Gin” – The Shed Distillery Managing Director and Founder Pat Rigney
Drumshanbo Gunpowder Irish Gin is available in over 80 countries and is listed with major travel retailers including Aer Rianta International (ARI); DFS (in the Americas); Dubai Duty Free; Lotte Duty Free (in Singapore); Gebr. Heinemann; Dufry; Lagardère Travel Retail and Tallink.
The Shed Distillery Managing Director and Founder Pat Rigney said: “The goal at The Shed Distillery has always been to create remarkable brands that can compete, on a global scale, with the best in the world.
“To achieve this, we need partners with a similar mindset and aligned values. Barry and the team at Duty Free Global truly reflect The Shed style of agility and passionate dedication.
“The travel retail channel has been key in the growing success of Drumshanbo Gunpowder Irish Gin, which is providing employment to over 80 staff members back in Drumshanbo,” Rigney added.
“We have no doubt that the proud work carried out by Duty Free Global has contributed towards the recent win of ‘Spirit Brand of the Year’ at Wine Enthusiast’s Wine Star Awards in San Francisco. We are very proud to continue our collaboration with Duty Free Global into the future.”
Duty Free Global Founder Barry Geoghegan commented: “We have journeyed together for the last seven years and the reaction to Gunpowder, the gin inside and the incredible packaging is second to none.
“Operators recognise that quality and care that has been shown by the team at the Shed Distillery and being named as ‘Spirits Brand of the Year’ is a true testimony to the passion of Pat Rigney and all who work for the Shed Distillery. We are very proud to represent an Irish brand of this calibre in duty free and are excited to grow the brand further in the channel.”
Geoghegan noted that DFS will launch the new Gunpowder Californian Orange Citrus at San Francisco, Los Angeles and New York JFK airports in the coming months.
“The Shed Distillery also has extraordinary innovations coming down the track which we can’t wait to introduce our partners to,” he added.
Duty Free Global and The Shed Distillery will meet partners at the IAADFS Summit of the Americas in West Palm Beach from 17-19 April and TFWA Asia Pacific Exhibition in Singapore on 7-11 May.