Guest article: Hainan’s extended offshore duty free shopping policy to become new ‘blockbuster growth point’

Ruslan Tulenov: The expanded quota policy, especially the lifting of the RMB8,000 limit on a single duty free product, will unlock the consumption power of high-end Chinese consumers

CHINA. Hainan substantially increased the annual offshore duty-free shopping quota for visitors from Wednesday (1 July) as part of the efforts to boost development of Hainan Free Trade Port, writes Ruslan Tulenov, Supervisor at Hainan Provincial Bureau of International Economic Development

The Ministry of Finance, the General Administration of Customs and the State Taxation Administration said in a statement on Monday that individuals will be allowed to make duty-free purchases of 100,000 yuan (US$14,130) every year, compared with 30,000 yuan now.

The categories of duty-free goods will also be expanded from the current 38 varieties to 45, with some electronic products such as smartphones, laptops, game players and wine and spirits products being added to the duty-free list.

The duty-free shopping policy was introduced in 2011 to help Hainan develop as a world-class international tourism destination and the shopping quota has been upgraded since then gradually. Offshore duty-free shopping volume stood at 53.8 billion yuan and the number of buyers amounted to 16.31 million by the end of 2019, according to data from the local Customs authorities.

To learn more about the Hainan Expo, to be held on the island next March, follow the contact details pictured

The move shows that the central authorities are not only using policy tools to meet tourists’ spending desire and further stimulate their purchasing power in Hainan, but also injecting fresh momentum to the province’s service sector – including airlines, cruises, conferences and exhibitions, catering and hospitality businesses to drive cross-industry collaborative development.

This is part of the country’s efforts to put in place economic and trade rules that match global standards. This has sent an important signal that China is fully capable of adopting proactive policies and promoting vigorous institutional innovation while mitigating the impact caused by the COVID-19 epidemic.

In addition to helping Hainan attract more tourists from other provinces during the post-COVID-19 era, the increased offshore duty-free shopping quota will attract tourists from the Association of Southeast Asian Nations, Russia and other parts of the world.

The Moodie Davitt Report Chairman Martin Moodie was interviewed by Hainan television and news titles this week for his thoughts on the expanded offshore duty free shopping policy and Hainan Free Trade Port. Full report to follow.
Martin Moodie also had the honour of a lengthy online meeting with Hainan Provincial Bureau of International Economic Development management. From left are Ruslan Tulenov, Supervisor of Information and Media Relations Division; Gong Qijun Vice Director General; and Mina Li, Director of Exhibition Division

Lifting of RMB8,000 a big boost for high-end brands

The expanded quota policy, especially the lifting of the 8,000 yuan limit on a single duty-free product, will unlock the consumption power of high-end Chinese consumers, and attract Chinese residents who will otherwise go shopping overseas to buy international brands, to Hainan island.

Duty-free shopping is expected to become the new ‘blockbuster growth point’ for Hainan’s tourism industry.

An iPhone 11 Pro Max with 512GB storage is priced at RMB10,210 (US$1443.69) in Hainan duty free stores today — RMB2,489 lower than Apple’s official price (Picture credit above)

Four duty-free shops are currently in operation in Hainan, with two in Haikou, the provincial capital, one in Boao of Qionghai on the eastern coast of the island and one in Sanya, a coastal resort city at the southern tip of Hainan island.

A new duty-free shopping city is under construction on the western coast in Haikou (pictured below). Spread over 926,000 square meters and entailing an investment of 12.86 billion yuan, it will be a new shopping paradise when completed in 2023, according to the city government.

A new shopping paradise: The renderings of Haikou International Duty Free Mall above and below underline the extraordinary scale, grandeur and beauty of the China Duty Free project, set to open in 2022

Opening up to international tourism

Hainan has benefited from its visa-free access for 59 nations by tapping into the local tourism boom and the Hainan Free Trade Port’s greater connectivity. Customs authorities will continue to upgrade supervision over e-commerce activities to help consumers purchase more duty-free products.

The Ministry of Finance said on Tuesday that companies registered in the Hainan Free Trade Port and operating businesses in areas encouraged by the government can enjoy lower corporate income tax rate of 15 percent. This is lower than the general level of 25 percent for most companies in the country.

For foreign companies’ income earned through their newly increased direct investment in tourism, modern services and high-tech industries in the port, the corporate income tax will be exempt, according to the ministry.

The Ministry of Finance and the country’s tax authorities also clarified that income tax exemptions would be given to high-end and most-needed talents. All the favourable tax policies are effective until 2024 and seek to support the development of the Hainan Free Trade Port.

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