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CHINA. TripurX has partnered with LVMH-owned beauty and fragrance house Guerlain to host a livestream programme promoting the brand’s Orchidée Impériale Micro-Lift Concentrate.

Orchidée Impériale is one of Guerlain’s most luxurious skincare lines. Its age-defying formula uses millions of orchid molecules, from 30,000 orchid species, to nourish and sculpt the skin.

The Concentrate also feature the brand’s exclusive Cell Respiration Technology and Micro-Lift Technology to help regulate cell respiration, fight oxygen deficiency and improve overall cell regeneration.

The TripurX livestream studio was transformed into a midnight blue orchid, taking inspiration from the concentrate’s hero ingredient. Host Da Biao Jie also highlighted other Guerlain products during the interactive livestream, which generated 100,000 views.

The interactive livestream promoted the brand’s luxurious ‘Orchidée Impériale Micro-Lift Concentrate’ and generated over 100,000 views

TripurX Tech’s livestreaming service is gaining rapid momentum in China. The programme, filmed in the company’s Shanghai studio, features a range of popular duty free items, particularly from the beauty category.

This story will also appear on The Moodie Davitt Report WeChat Official Account in the coming days. Readers can sign up to follow our WeChat Official Account and receive regular updates through the QR code on this page. The title is edited by long-time Moodie Davitt China Editor Ying Wei, a Chinese national now living in London.

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