LVMH-owned beauty and fragrance house Guerlain has revealed a new natural lipstick line called Kiss Kiss Shine Bloom. It launches ito worldwide travel retail from today.
Guerlain revealed the new product innovation during a virtual press conference which was attended by Guerlain Chief Sustainability Officer Cécile Lochard, Guerlain International Marketing Director for Makeup Isabelle Hébant and LVMH Director of the Research Development Department Brigitte Noé.
“Luxury and beauty thrive on stimulating radical transformation,” Guerlain Chief Sustainability Officer Cécile Lochard commented. “We are committed to actively contributing to change and to reinventing industry standards, so that step by step we convey an Art of Beauty that’s positive, covetable and always exciting.”
Kiss Kiss Shine Bloom is a shine lipstick made with 95% naturally-derived ingredients. The new lipstick formula features a soft melting texture that delivers intense colour payoff.
It has been infused with organic ingredients like Candelilla wax, Winter Rose Oil extract and Shea Butter. The lipstick formula has also been enriched with hydrating Hyaluronic acid spheres and konjac extract to keep lips intensely hydrated, smoothed and plumped.
It comes in a new golden lipstick case embossed with the Guerlain logo. Kiss Kiss Shine Bloom is available in 20 floral-inspired shades. In addition, four of the shades represent lucky numbers in Chinese numerology. These are 258 My Kiss Glow, 520 Love Bloom, 775 Poppy Kiss and 521 Kiss to Stay.
Guerlain Muse Natalia Vodianova, Chinese model He Cong and Kenyan American Model Imari Karanja star in the Kiss Kiss Shine Bloom campaign. They are joined by French models Inés de la Fressange and Adèle Farine.
Kiss Kiss Shine Bloom reflects the French beauty house’s commitment to using a minimum of 90% natural-origin ingredients across its makeup portfolio.
Guerlain’s sustainable mission comprises five pillars: innovating sustainably in full transparency, preserving biodiversity and protecting bees, acting for climate change and creating a positive social impact while safeguarding nature.
Guerlain’s Bee Respect platform is a traceability tool which guides customers through the traceability of every Guerlain product, from sourcing, points of sale all the way to end-of—use recycling processes. The platform is accessible via Guerlain.com and offers complete transparency across the beauty house’s portfolio. The Kiss Kiss Shine Bloom collection can be traced via the Bee Respect platform.