LVMH-owned beauty and fragrance house Guerlain has launched the Abeille Royale Double R Renew & Repair Advanced Serum. The latest product combines two Renew and Repair formulas that leverage Guerlain’s latest breakthroughs on skin youth. It is now available in global travel retail.
The formula was created with 96% naturally-derived ingredients and enriched with active ingredients with advanced peeling and lifting effects.
The serum was developed with Dynamic Black Bee Repair Technology which energises the connections between epidermal and neuronal cells, accelerating the skin’s natural self-repair mechanisms. The technology boosts repairing efficacy and increases cell mobility by +47% for up to 24 hours.
The Abeille Royale Double R Renew & Repair Advanced Serum has a RRP of €143 (US$145) for 30ML and €190 (US$192) for 50ML.
For over ten years, Guerlain has been committed to protecting and conserving bees, which has also become a symbol for the brand’s long-term sustainability goals.
As reported, the beauty house recently raised over €1 million for bee protection and conservation.
The brand’s fund-raising efforts support its ambition to see World Bee Day (20 May) become a key annual event to raise public awareness of the valuable role bees play in biodiversity.
Last year, Guerlain teamed up with UNESCO to launch the ‘Women for Bees’ female beekeeping entrepreneurship programme. The ‘Guerlain For Bees Conservation Programme,’ which embraces the Women for Bees campaign, is focused on four key areas: bee protection, bee welfare, bee repopulation and education on bees.
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