LVMH-owned beauty house Guerlain is releasing a series of ‘sagas’, or videos, this year to commemorate its 190-year history.
The sagas, three of which have already been released, retrace the maison’s history to the origins of modern perfumery.
https://www.youtube.com/watch?v=f6PELQWZ8bY
The first saga is dedicated to Guerlain Perfumers, the second to the raw materials used in the composition of Guerlain fragrances and a third reveals the secrets of lipstick, retracing the creation of Guerlain’s first modern lipstick.
https://www.youtube.com/watch?v=4vNJ2f2Tvjg
Guerlain has 1,100 fragrance creations and ongoing innovations in cosmetics. The brand celebrated the beauty of women by creating the bullet lipstick Ne m’oubliez pas in 1870, anticipated the fashion for Orientalism with Mitsouko in 1919, and proposed an “elegant take” on the bronzing trend with Terracotta powder in 1984.
https://www.youtube.com/watch?v=QFqN6WD8ABs
“Upcoming chapters of the Guerlain sagas will be released throughout 2018 to present the unique heritage of the maison and celebrate Guerlain’s roots and wings,” said LVMH.
About Guerlain Maison Guerlain was founded in 1828 by perfumer-chemist Pierre-François Pascal Guerlain. Inspired by a desire to spark emotion, to surprise and amaze, Guerlain continued its story with Aimé Guerlain, who revolutionised the world of fragrances by combining natural and synthetic ingredients for the first time to create Jicky. Three generations of perfumers followed: Jacques Guerlain, Jean-Paul Guerlain and today Thierry Wasser. For nearly two centuries, the maison has explored the facets of beauty in fragrances, make-up and skincare. Guerlain is intimately linked to the city of Paris, to women, and to the revolution in cosmetics and perfumes. |
