Gruppo Montenegro has partnered with Monarq Group for the distribution of its portfolio of brands in selected duty free markets in the Americas.
The agreement, which begins this month (October 2019), means Monarq Group will be the exclusive distributor for the US, Latin American and Caribbean duty free markets for Gruppo Montenegro and its portfolio of Italian sprits, including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy. The agreement also covers the Latin American and Caribbean domestic markets.
Gruppo Montenegro Americas Regional Director Robert Cullins said: “We appreciate Monarq’s commitment to compete in the luxury spirits business. As two companies that are committed to long-term, sustainable growth, we are excited to partner and look forward to unleashing the full potential of our portfolio in Latin America.”
Monarq Group CEO & Founder Robert de Monchy added: “As a brand-building company that prides itself on identifying consumer needs and market opportunities, we are thrilled to partner with Gruppo Montenegro to grow their iconic portfolio of Italian spirits in Latin America, the Caribbean and US Duty Free.”
