INTERNATIONAL. Groupe Marie Claire and Marie Claire International have been named as exclusive mainstream media partners for Beauty Tech Live, set for 12-16 April 2021.
Beauty Tech Live is a pioneering virtual event that will showcase the joint worlds of beauty and technology. It is the first virtual expo of its kind in the sector, bringing together the latest tech innovations and solutions across all stakeholders in the beauty industry. The event is being organised by The Moodie Davitt Report in partnership with leading B2B beauty title BW Confidential.
Groupe Marie Claire and Marie Claire International will host a panel discussion at the Knowledge Hub of the all-digital event. The panel comprises Groupe Marie Claire Managing Director Amalric Poncet, Marie Claire UK Ecommerce Director Emily Ferguson, Marie Claire UK Beauty & Style Director Lisa Oxenham and Marie Claire China Digital Director Fionn Feng.
The session will explore how legacy media brands can help boost beauty companies’ online businesses. It will also examine a range of relevant themes including content and ecommerce strategies and livestreaming in China.
In addition, Marie Claire International’s editorial team will also provide extensive coverage on the Beauty Tech Live event to its French, UK and international audiences.
“We are excited to partner on this innovative event, which brings together two key areas for Marie Claire: beauty and tech,” commented Groupe Marie Claire Managing Director Gwenaelle Thebault.
BW Confidential Editor-in-Chief Oonagh Phillips added, “We are delighted to be working with such a respected, prominent and influential media brand for this new event. Marie Claire is the undisputed leader when it comes to beauty content and we are confident that the partnership will add value to Beauty Tech Live.”
Marie Claire is one of the world’s leading consumer media brands. Its readership spans 25 markets, engaging with more than 85 million women around the world. The Marie Claire brand boasts traffic figures of over 52 million unique users annually, 21 million social media fans and 12 million readers.
As reported, over 1,500 leading beauty and tech industry executives have registered for the pioneering Beauty Tech Live event. It has attracted the commitment of many global beauty and tech companies including: Amazon, Alibaba Group, Amorepacific, A.S Watson Group, Beiersdorf, Boots, Cartier, Chanel, Clarins, Coty, Parfums Christian Dior, The Estée Lauder Companies, Laboratoires Filorga, Firmenich, Hermès Paris, and Interparfums and many more.
Beauty Tech Live contacts
Oonagh Phillips: Ophillips@bwconfidential.com
Martin Moodie: Martin@MoodieDavittReport.com
