SPAIN. Parfums Christian Dior has partnered with Dufry to host a SAUVAGE podium at Josep Tarradellas Barcelona–El Prat Airport. The animation showcases the grooming collection from the brand and offers barber and grooming services.
It is running throughout March and is located in a high-profile location by the entrance of the terminal, inviting passengers to discover Dior SAUVAGE in an immersive and experiential way.
The sleek black and blue animation features campaign visuals — starring Dior Brand Ambassador Johnny Depp — prominently throughout the space. The video screen at the back of the pop-up displays the film campaign.
SAUVAGE is a fresh and powerful scent inspired by the rugged outdoors. The fragrance is now available in a grooming line which includes a cleanser and mask.
At the pop-up, shoppers can enjoy a beard trim, shave and other grooming experiences while discovering their personalised everyday ritual using the grooming collection.
An innovative scenting experience, developed in partnership with beauty tech company Scentys, enables travellers to explore the SAUVAGE scent in a touchless way. Shoppers simply have to lift the upper part of a glass lantern to discover the different expressions in the collection.
A lounge area offers a comfortable space for travellers waiting for their turn at the grooming station. Here, Dior beauty counsellors offer top grooming tips using the SAUVAGE ritual. ✈
