Bacardi Global Travel Retail has partnered with Lagardère Travel Retail to launch its Grey Goose Vodka ‘Extraordinary Summer’ campaign at Buy Paris Duty Free, Charles de Gaulle Airport Terminal 2E.
Buy Paris Duty Free at Charles de Gaulle is also the first airport location to feature Grey Goose Riviera, a special Summer 2017 limited-edition bottle of Grey Goose Original. The Riviera bottle design features marinière stripes, inspired by the Nouvelle Vague, with brush strokes reminiscent of France’s Impressionist Movement.
The Extraordinary Summer campaign, running through June and July, includes a beach bar with bleached decking, deck chairs, towels and nautical props. Travellers can also play La Petite Pétanque. Big light boxes saying ‘Vodka Française D’Exception’ and ‘La Distinction Française’ highlight Grey Goose’s French heritage, while merchandising is printed in Mandarin and English.
Retail ambassadors invite shoppers to enjoy Le Grand Fizz (Grey Goose’s signature summer cocktail), presented in a cocktail glass featuring the iconic goose. Le Grand Fizz combines Grey Goose Original vodka with a mix of elderflower cordial, lime wedges and soda water and is served over ice.
Shoppers who purchase two 1-litre bottles of Grey Goose will receive a complimentary Grey Goose cocktail glass.
Bacardi Global Travel Retail Regional Director Europe Aude Bourdier-Rocourt said: “Summer is a key time of year for Grey Goose and we want to inspire shoppers to elevate their summer cocktail experience, while reinforcing the brand’s French heritage and having Riviera epitomise summer lifestyle. Who could resist the fun of this happy beach bar scene right in the centre of the terminal?
“Everything about it says ‘it’s summer, relax, have fun, enjoy a long, cool cocktail’. Whether it’s on holiday or at home, this campaign is about creating the desire to have a summer ‘well-lived’.”
Lagardère Travel Retail Senior Category Manager Sandrine Verrecchia-Godin added: “This experience is perfectly designed for the summer, emphasising key elements of an elegant cocktail experience. We love how Grey Goose has brought to life its French heritage in such an iconic way and this is proving to be very popular with shoppers.”
