Belgian chocolatier Godiva has revealed plans to increase its Godiva Cafés network fivefold by 2024.

Its ‘5X’ strategy includes opening 2,000 outlets worldwide as the company focuses on both F&B and the confectionery category in travel retail.

Godiva aims to have a worldwide network of 2,000 Godiva Cafés by 2024.

A pop-up Godiva Café opened at Penn Station in Manhattan, New York last month. It featured a new menu focused on a ‘beyond chocolate’ offer which includes sweet and savoury snacks, croissant waffles and Godiva Mocha.

Another Café is scheduled to open in New York in April. Godiva said further outlets will open in city locations and in airports in the coming year.

Godiva Chocolate Domes will be in the spotlight at the upcoming Summit of the Americas.

Godiva will outline its growth plan during this month’s Summit of the Americas (Booth 309). It will also highlight its limited-edition Carnival Collection, the travel retail-exclusive Chocolate Domes and 18-piece Chocolate Carnival.

Godiva Channel Marketing Director Leen Baeten said the Americas continues to be a priority market for both domestic and duty free business.

NOTE: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report Newsletter is published every two weeks and The Foodie Report Zine every month.

Please send all news of food & beverage outlet openings, together with images, menus, video etc to to ensure unrivalled global exposure.

The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. Last year’s FAB took place on 20-21 June in Helsinki. FAB 2019 will be held at Dallas Fort Worth International Airport on 26-27 June.