Godiva makes key appointments to European travel retail team

Belgian Chocolatier Godiva has made two key changes to its European travel retail team.

Lynsey Eades has been appointed Senior Area Manager Western Europe and Dufry Global Key Account Manager, and Wendy Beelen has been named Senior Sales Manager North Europe.

Reporting to Ramon Iglesias, Godiva’s Regional Director Europe, Middle East and Africa, Eades will be responsible for key travel retail customers across West and South Europe, with a particular focus on Dufry.

Eades joins Godiva from Rémy Cointreau where she was Key Account Manager for West Europe, after five years with Mars.

Beelen’s appointment follows a reorganisation at Godiva with European retail and wholesale business becoming part of the EMEA GTR region. Also reporting to Iglesias, Beelen will have responsibility for travel retail as well as wholesale in the region.

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Wendy Beelen (left) takes on a new role at Godiva while Lynsey Eades is a newcomer to the team

Since joining Godiva in 2006 as Account Manager for Direct Sales and Wholesale, Beelen has held positions as International Wholesale Area Manager Belgium & the Netherlands and, most recently, Senior National Account Manager Northern Europe & New Business.

Iglesias commented: “The travel retail team is delighted to welcome Lynsey and Wendy to these key roles in our organisation. As the travel retail industry consolidates, our organisation is evolving to reflect this shift to a more centralised, and in indeed Europe-based, industry operating model. I wish them well in their future careers with Godiva.”

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