ASIA/INTERNATIONAL. The results of a global study measuring Asian mobile payment usage abroad are to be released in the coming weeks.
Research company Kapronasia and mobile payments specialist CANCAN are inviting hundreds of merchants and thousands of Asian consumers to participate in the Mobile Payment Survey (MPS), which details the impact of Asian mobile payment solutions at the point-of-sale (PoS).
Over half of the world’s ten largest travel retailers have already submitted responses, according to CANCAN Managing Director Candice Koo.
She told The Moodie Davitt Report: “The idea behind MPS came from a necessity. As we were planning our payments business and meeting with retailers, we could not find any data that measured the impact of Asian mobile payments as a global phenomenon.
“This made us wonder how multinational businesses and retailers could be making informed decisions about such game-changing innovation. It became obvious that an industry benchmark would be of real interest to retailers serving Chinese and Asian customers.”
Brands and retailers that complete the confidential MPS will receive a complimentary copy of the anonymised results when the report is published in the coming weeks. Merchants and brands can click here to participate in the survey. The Moodie Davitt Report will be the first media outlet to publish the research results.
MPS will explore and answer questions such as:
- What is driving Asian consumers to use mobile payments today?
- What are their expectations – especially when they travel overseas?
- Are they more likely to use mobile to purchase gift items such as fragrances and alcoholic beverages, or is fashion just as attractive?
- When will mobile payments overtake cash or credit cards at the PoS as the preferred payment method?
- Where is the industry headed in terms of readiness and investment?
“As ambitious as it sounds to deliver these answers, the data is out there, and along with Kapronasia we are committed to monitoring this continually evolving space. We plan to update MPS every six months,” said Koo.
Kapronasia CEO Zennon Kapron commented: “With the participation of over 3,000 Chinese shoppers and merchants in a series of surveys on mobile payments conducted parallel to one-on-one interviews, we are in a strong position to deliver an extremely powerful industry resource.
“Having followed domestic mobile payment in China over the years, we are excited to share our knowledge with a truly international perspective for the first time ever.”
CANCAN is the main sponsor of MPS. The payment service provider’s PoS technology and network of relationships enables merchants to accept mobile payments in over 40 countries, while also leveraging the payment and marketing networks of WeChat, Alipay and Line Pay.
Kapronasia is a research authority on payments in Asia tracking the exponential growth of mobile payments in China since its infancy, which today touches the lives of nearly a billion Chinese and pan-Asian consumers. [A ten-page excerpt from Kapronasia’s recent report, Digital Payments in China 2016, can be downloaded here].