L’Oréal Travel Retail has unveiled the upgraded Giorgio Armani flagship duty free boutique at China Duty Free Group’s (CDFG) downtown Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan.

New look: The Haitang Bay store is the first travel retail business in China to showcase Giorgio Armani Fragrance & Beauty’s new retail design

CDFG’s Haitang Bay store is the first travel retail business in China to showcase Giorgio Armani Fragrance & Beauty’s new retail design. The design features an open feel and curved lines and includes touches of red, inspired by the brand’s iconic lipstick colour Rouge #400.

The space allows travellers to try the ‘must-have’ Giorgio Armani make-up, such as Lip Maestro, Lip Magnet and the newly launched My Armani to Go the Cushion foundation. Shoppers can also sample skincare products, including Crema Nera and fragrances.

The store aims to create a playful experience through a “modern and unexpected feel” and allows visitors to try Giorgio Armani’s latest products

Giorgio Armani Face Designers are present at the store to offer beauty expertise.

The Armani reopening was celebrated on 1 December in the presence of Chinese model and former Miss World winner Zilin Zhang. She visited the boutique in a royal blue Giorgio Armani dress, demonstrating her close connection to the Italian fashion house, and spoke about her favourite Giorgio Armani beauty products.