DENMARK. Gebr. Heinemann has opened the first A|X Armani Exchange pop-up store in travel retail at Copenhagen Airport Terminal 3. The 30sq m store began trading on 5 July and runs to early January 2023.
The offer includes men’s and women’s clothing and accessories from the A|X Armani Exchange summer collection, including shopping bags and baseball hats, dresses and skirts, jackets, trousers and sneakers. An autumn and winter collection will follow.
The A|X Armani Exchange brand launched in 1991 and aims to introduce the values of the Armani world to a younger audience. In 2017, following the reorganisation of the portfolio, A|X Armani Exchange became one of the Armani group’s three main brands.
Gebr. Heinemann Retail Denmark Managing Director Katrin Bamler said: “We are delighted to surprise our passengers with A|X Armani Exchange’s first ever pop-up store at an airport. Thanks to our close, trusting cooperation with Copenhagen Airport, it is always possible for us to inspire passengers with new offers. This is how we turn their travel time into valuable time – the core of our mission statement vision at Gebr. Heinemann.”
Gebr. Heinemann Director Purchasing Fashion, Accessories & Watches, Jewellery Jan Richter added: “Our new pop-up store underlines Gebr. Heinemann’s close strategic partnership with the Armani brand, which continues to generate ideas and impetus for new global concepts.
“We offer A|X Armani Exchange a prominent space at Copenhagen Airport with high visibility and travellers an exclusive shopping experience. In a relaxed atmosphere, they can try and shop new looks from a trendy, high-end leisure brand that has never been available in a pop-up store in travel retail before.”
The shop design carries sustainable elements: all walls and other structures are recyclable. The furniture is modular, so it can be combined in different ways and used over again. Low-voltage LEDs ensure energy efficiency in the lighting. In addition, gifts with purchase, a lunch box and a water cup, are made of recycled plastic and can be reused multiple times.
