MEXICO. Grupo Aeroportuario del Pacifico (GAP) today announced an open tender via The Moodie Davitt Report for a single partner to run the duty free stores at two of its key Mexican airports.
The five-year contract covers departures duty free at Guadalajara and Los Cabos International airports, embracing 2,414 sq m of total duty free retail space.
Guadalajara serves the Guadalajara metropolitan area. Mexico’s second-most populous urban zone behind Mexico City. The airport handled 12.8 million passengers last year. Los Cabos Airport, at the southern tip of Mexico’s Baja California Peninsula, is known for its elite passenger profile due to the area’s status as a premium tourism destination. It drew around 4.9 million passengers last year.
GAP has total annual passenger traffic of 36.6 million across all group airports.
Monthly minimum guarantee per square metre formula
GAP requests a minimum acceptable financial offer of US$233.00 per square meter or 32% of sales (whichever is higher) for Guadalajara Airport. For Los Cabos Airport, a minimum of US$408.00 per sq meter or 35% of sales is requested.
A spokesman told The Moodie Davitt Report, “We charge the fixed rent or a participation fee, whatever is higher at the end of every month. It is not about a minimum monthly guarantee only, it is one or the other. However, the financial proposal from the duty free operators must include a proposal with the MAG and a proposal with the participation fee.”
The evaluation will be based on a 100-point scoring system (see below) with 40 given to the technical offer (brand value, business model and store design (and 60 to the financial proposition (40 on the minimum guarantee and 20 for the percentage of sales).
Here is a full break-down of the evaluation system:
Technical Offer
| Value of the brand The brand and products: – Portfolio of products segmented by categories based on their sales analysis. – Top ten products by category. – Listing of suppliers and distributors. – Internal flow of stores. – Presence and brand concept – Company curriculum (Historical overview of the company; presence in the world; list of duty free stores with locations; photographs of most important stores; profit and loss accounts) -Restrictions and agreements with suppliers to offer the latest products and means to guarantee the supply of – goods. |
10 points |
| Business management model -Marketing policy – Pricing policy; Application of new technology – Capacity to adapt to the market and consumer needs through new technologies. |
15 points |
| Store design | 15 points |
| Total | 40 points |
Financial Offer
| MAG (Minimum Monthly Guarantee Rent) | 40 points |
| Percentage fee over gross sales | 20 points |
The deadline for submissions is 4 April. Click here for contact details.
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