Furla has opened a pop-up store at T Galleria by DFS, Scotts Road, in Singapore and a boutique at Shanghai Pudong Airport Terminal 2.
The 18sq m pop-up store, in partnership with DFS Group, opened on 6 December 2017 and carries Furla’s Cruise 2018 collection.
Furla Global Travel Retail Director Gerry Munday said: “Pop-up stores are a great way to boost revenue and build more buzz for a brand. My sincere thanks go to DFS for their help with this opening, always a pleasure to work with.”
The 28.5sq m brand boutique at Shanghai Pudong Airport opened on 28 December, in collaboration with Orient King Power. The space also features the Furla Cruise collection.
Munday commented: “The store looks absolutely fabulous and I offer my sincere gratitude to Orient King Power for their support with this opening. Asia Pacific is a vital region for Furla, accounting for 24% of Furla’s total turnover.”
