UK. SSP UK has teamed up with renowned Master Baker Paul Hollywood to offer a new coffee and bakery concept at London Euston railway station. Hollywood is well known in the UK as star of TV show The Great British Bake Off.
KNEAD by Paul Hollywood is scheduled to open at the end of September. Its menu will feature Hollywood’s breakfast favourites, including bacon butty, and classic British lunchtime fare such as handmade pies, mash and gravy, sausage rolls (sold by the inch), baked pastries and cakes.
SSP said the store will offer indoor seating, mobile charging points and access to Euston station’s free Wi-Fi. Customers will be able to watch food being prepared and cooked in an open-plan kitchen and can choose sandwich fillings.
“KNEAD has been a project I’ve been working on for some time,” Hollywood said. “We have worked really hard to give our customers something different, making sure we use the best possible ingredients and give customers the greatest service.”
SSP UK Chief Executive Officer Simon Smith commented: “We are delighted to be working with one of the country’s most celebrated and recognised bakers to bring a concept that’s new and exciting to the people who travel through or live and work in and around Euston.”
Network Rail Property Commercial Director of Retail Hamish Kiernan said: “The fact that Paul Hollywood has chosen Euston station as the site of the very first KNEAD is an indication of our station’s excellent reputation.
“Network Rail stations have already established themselves as destinations in their own right and our retail offer means more people are coming to our stations to shop, meet and eat. KNEAD makes an exciting addition to Euston that we hope our customers and passengers will enjoy.”
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