From Myanmar to Moscow: Concourse Display Management completes range of travel retail projects

INTERNATIONAL. Concourse Display Management (CDM) has completed a number of travel retail projects in recent months.

The company, which provides turnkey in-store design and furniture implementations in the channel, said it had been involved in several duty free promotional activities and store launches.

Most recently, CDM worked with individual brands and airport personnel to create the designs and technical specifications for six new flagship stores at Yangon International Airport in Myanmar.

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CDM recruited a team of manufacturers, electricians, builders and installers to carry out the project, which was completed in eight weeks. It also provided direct support to the brands with inspections of customised furniture at local manufacturers around Asia.

The stores are located within the 6,700sq m retail centre at the airport’s new terminal and opened for business on time and on budget. The project represented six different luxury environments for six different brands, including Pandora, Lacoste and Coccinelle (pictured above), the company said.

Another of the company’s recent projects gave travellers at Frankfurt Airport the chance to sample the full range of Baileys Irish liqueurs throughout October.

A tasting stage (pictured below) within the airport’s Heinemann Duty Free store was decked in mirrored gold, with deep blue and cream gloss finishes, and focused on the modern female customer.

The stage was designed and fully project managed by CDM, and showcased the travel retail-exclusive Baileys XC range.

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At Domodedovo International Airport in Moscow, CDM was involved in the design and execution of a Johnnie Walker single malts wall display (pictured below). The wall bay is made up of black murano oak, copper, mirrored gold metals and luxury white linen. The display features Johnnie Walker XR21, Blue and Double Black labels.

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A Johnnie Walker boutique (below) also launched at Ben Gurion International Airport in Tel Aviv. It was designed to offer a memorable shopping experience by engaging the “modern consumer and lovers of whisky in inspiring conversation around Scotch whisky”, the company said.

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