MACAU (CHINA). Barely has the paint dried on one major project in Macau than DFS is working overtime to open a second, at City of Dreams.

Tonight the retailer celebrates the Grand Opening of its stunning new DFS Galleria Macao at The Shoppes at Four Seasons. And its follow-up project won’t be long in coming.

City of Dreams is an integrated urban entertainment resort developed by leading Nasdaq-listed entertainment company Melco Crown Entertainment Limited.

The DFS Galleria at City of Dreams will open as part of the latter’s phase one during the first half of 2009.

Continuing the DFS Galleria Macao theming of “˜Pure Luxury’ and focusing on three “˜worlds’ – Fashion, Beauty and Luxury – the City of Dreams store will feature a younger, larger and more contemporary fashion focus, including a host of new brands, said DFS President, Worldwide Store Operations Michael Schriver.

A rendering of the spectacular new integrated urban entertainment resort at City of Dreams

Within the Luxury World, the Watches and Jewellery area will aim squarely at the top end of the market, he said. The DFS Galleria at City of Dreams will include two pioneering concept stores – one in beauty; the other in watches.

DFS Asia Group President Tim DeLessio told The Moodie Report: “We’ll have 85,000sq ft over two levels. It will be similar to DFS Galleria Macao – not such a large beauty world but a much larger fashion world and a similarly sized luxury world.”

Reality check: City of Dreams will soon add to Macau’s booming entertainment and retail landscape

Critically, the shopping space will open right onto the casino at both levels. On the lower level the retail street parallels the entire casino level. Upstairs the high level gaming area opens onto Luxury World.

Retail footfall will be aided by the way the shopping environment integrates not only into the casino but also with the City of Dreams’ extensive entertainment venues, DeLessio said.

City of Dreams will be sited just across the bustling Cotai Strip from The Venetian and The Four Seasons

City of Dreams said that the resort brings together a “dream team” of world-renowned and contrasting luxury hotel brands such as Crown, Grand Hyatt and Hard Rock – providing a diverse and dynamic customer mix across a wide spectrum from the youthful upper-mass-market excitement and trend of Hard Rock to the high-end VIP opulence and refinement of Crown Towers. That diverse customer profile will be reflected in the DFS offer at City of Dreams, said Schriver.

Later in 2009, DFS will also open a 200sq m project in Cotai Central Mall.


DFS Group is the world’s leading travel luxury retailer with more than 150 shops at major airports in Asia/ Pacific and North America, including Singapore Changi, Hong Kong, Sydney, Auckland, Mumbai, Abu Dhabi, Vietnam, New York JFK, San Francisco, Los Angeles and Honolulu. DFS also operates 15 large luxury DFS Gallerias in key downtown and other off-airport locations.

DFS, headquartered in Hong Kong, is majority owned by LVMH Moët Hennessy Louis Vuitton; the balance is owned by companies associated with DFS co-founder Robert Miller.

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