FRANCE. Nice Côte d’Azur Airport is inviting bids for several pop-up store opportunities within terminals one and two for 2018, promoted via The Moodie Davitt Report, within its three terminals.
The airport is calling for “the most surprising commercial experience” to be found in a European airport with a vision of “faire-vivre”, meaning “to bring alive”.
Nice Côte d’Azur Airport will consider concepts for a gourmet experience, souvenirs & regional products, fashion & accessories, beauty & cosmetics and other services.
The airport is promising six pop-up locations with “exceptional visibility” for a 12-month period (from April 2018 to March 2019); two at Terminal One airside and landside, three in Terminal Two and one within the General Aviation Terminal.
Besides one arrivals pop-up store, the locations are exposed to 100% of departure passengers and are in the midst of refurbished and extended commercial areas. The new commercial offering meets passengers’ expectations with a strong sense of place, according to the airport.
Set-up, rental and operation costs should be supported by the brand. Concession fees will be linked to a percentage of turnover anchored by minimum annual guarantee.
The airport served 12.4 million passengers in 2016, 65% of them international. Last year, the Côte d’Azur welcomes over 14 million visitors, 52% from outside France. It is the country’s most-visited city after Paris and is renowned for its “art de vivre” (art of lifestyle). Tourists visiting the Cote D’Azur are mainly those with high purchasing power, according to Aéroports de la Côte d’Azur.
Seven out of ten passengers at Nice Côte d’Azur Airport visit the shops, making two to four purchases.
Interested bidders need to provide a company presentation, a description of the concept and the retail offer, a technical file (render, layout plan, materials) and a sales forecast. Closing date for submitting bids is before 4.00pm on 8th December 2017.
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