INTERNATIONAL. ForwardKeys has upgraded its business intelligence platform to provide users more information about future international passenger flows.
The travel intelligence provider’s upgrade contains information regarding each airport by terminal, and a timestamp for every hour of the day.
This is in addition to existing features such as full itineraries, the numbers of passengers travelling together, and the travel legs.
ForwardKeys helps airports and travel retailers and other operators to understand the key routes flown by each nationality when travelling. This ensures that the correct airport staff are available to engage with selected targets, at the right location, and at the right time, the company said.
ForwardKeys Director of Business Development – Global Retail & Travel Retail Jérôme Goldberg said: “Our real-time platform allows its users to make evidence-based decisions. The market stakes are changing too rapidly to rely on historical figure-based forecast. We give access to the real future as defined by existing bookings.”
The new version of the online platform includes a user-friendly interface with a wider analysis window, faster queries due to engine optimisation, and cross-reference analysis.
ForwardKeys is also improving its data coverage, with access to charter passenger information from the UK, Germany and China.
The company’s Co-Founder and Chief Executive Officer Olivier Jager said: “In order to reflect the latest improvements, and to express what you’re really getting from ForwardKeys, we have changed our tagline in our logo as per today into: ‘Know Tomorrow’s Travellers’.”
Click here for more information on ForwardKeys.
