SPAIN/UK. ForwardKeys has announced the extension of its strategic partnership with PSI, the global provider of out-of-home (OOH) advertising solutions. The new agreement, building on an alliance which began in 2016, will see ForwardKeys’ travel data used to power PSI’s centralised travel media planning, buying and delivery system.
London-headquartered PSI is the international division of Posterscope, part of a global network of 47 offices in 33 countries working in collaboration to deliver location-based marketing solutions for clients.
Explaining the rationale for the extended partnership with ForwardKeys, PSI International Managing Director Ben Milne said: “As one of the world’s largest investors of global travel media, we understand how to unlock the power of global datasets to discover truths and predictions that guide us in solving the problems that ultimately help our clients win customers and grow, through a better understanding of location and consumer movement patterns.”
He added: “We have long committed ourselves to help brands grow by tapping into the unique opportunity that diverse global travel audiences provide. And that doesn’t stop even with a pandemic at hand, quite the opposite in fact. It is now imperative that we can adapt our understanding in near real-time to help our clients navigate the volatility and uncertainty with maximum agility. Recovery is what we all are looking for at the moment.”
ForwardKeys Director of Business Development for Media Agencies & Finance Maria Rodrigues said: “At ForwardKeys, we see a real need for future reservation data and travel forecasts, delivered quickly in the here and now, so that clients and brands can move forward, plan and adapt to the volatile pace we currently work in.
“Working with PSI, it’s interesting to see innovation at the forefront of travel retail advertising and the use of data for creative endeavours.”
PSI won the accolade of 2019 Best Agency at The Moodies awards, which recognise the best in airport and travel retail digital, social media & marketing.
Discover how data and OOH can interplay for dynamic client results by viewing a PSI case study with Dell Technologies here.
Global Recovery Dashboard
The Moodie Davitt Report has partnered with ForwardKeys to bring the travel analytics company’s Global Recovery Dashboard and other services to an expanded audience via our market-leading website.
Through the initiative, we will provide regular data and insight on travel patterns in domestic and international markets during and post the COVID-19 pandemic.
The Global Recovery Dashboard is ForwardKeys’ latest travel analytics solution, powered by proprietary forward travel bookings data and updated in real time. The latest highlights are available below and will feature regularly in our online content.
Enquiries about the Global Recovery Dashboard are welcome via the form below.
Information on the ForwardKeys Travellers Statistics Dashboard and Chinese Shopper Statistics are also available through The Moodie Davitt Report. The Traveller Statistics Dashboard pools data from a network of 552 airports to provide passenger traffic figures and nationality mix. The Chinese Shopper Statistics tool provides details on the Chinese duty free shopper in Hainan with rich details on their spend and profile. More below.
- The Global Recovery Dashboard provides weekly updates on flight bookings and seat capacity at one click. Learn more at this link.
- Traveller Statistics: Monitor the nationality mixes and traveller profiles at over 500 airports worldwide with Traveller Statistics. Learn more here.
- Chinese Shopper Tracker: Observe the evolution of the Chinese consumer and their shopping habits at duty free stores in China and beyond using China spend data exclusive to ForwardKeys. Learn more here.
For more information about ForwardKeys and its travel analytics tools, please contact The Moodie Davitt Report Senior Retail and Commercial Analyst Min Yong Jung at MinYong@MoodieDavittReport.com
ForwardKeys Actual Air Tickets Report
ForwardKeys Seat Capacity Report